WHAT I’VE CREATED
National brand reinventions. Viral campaigns. Million-dollar menu marketing. I've done a little bit of everything — here's some of it
Brand Repositioning
Full Identity Refresh
Agency Leadership
Website Strategy, Build, & Relaunch
Omnichannel Campaign Development
Lavazza North America
BRAND MANAGER
Flavia combines Lavazza's Italian coffee heritage with innovative workplace beverage solutions, delivering premium-quality drinks and unmatched variety for today’s workplace.
THE BRAND
THE CHALLENGE
Reimagining a legacy brand for a new generation of work with new meaning and momentum.
THE WORK
Led a comprehensive brand refresh for Flavia, repositioning the brand from traditional office coffee to a modern workplace beverage experience. The transformation included a new visual identity, website strategy and redesign, content ecosystem, social media direction, and agency partnership management—bringing renewed relevance and momentum to a legacy brand.
Brand Ownership
Digital Marketing Strategy
Email Marketing
Photographer
Menu Strategy & Design
Graphic Designer
viking fresh off the hook
FRACTIONAL BRAND LEAD
A Long Beach Island institution known for fresh local seafood, welcoming hospitality, and a relaxed, dog-friendly atmosphere just steps from the beach.
THE BRAND
THE CHALLENGE
Bringing a longstanding local favorite into its next chapter through modern marketing, stronger brand consistency, and improved digital visibility.
THE WORK
Served as fractional brand lead, overseeing website strategy, content creation, photography, email marketing, paid media, in-store collateral, promotional campaigns, and day-to-day brand management to support continued growth and visibility.
Chickie’s & Pete’s
SR. MARKETING MANAGER
Brand Governance
Marketing Department Development
Partnership Strategy & Activation
Multi-Location Marketing
Creative Direction
Digital Transformation
An iconic Philadelphia brand built at the intersection of sports, hospitality, and local culture, Chickie’s & Pete’s is best known for its unmatched game-day atmosphere, beloved regional menu, and world-famous Crabfries® that have become a staple of the Philadelphia experience.
THE BRAND
THE CHALLENGE
Refreshing and modernizing a local fav in a way that still resonates with generations of families and locals.
THE WORK
Led the development of Chickie's & Pete's first comprehensive brand governance system, marketing department structure, partnership strategy, creative standards, photography program, and multi-location marketing framework.
