Where the right ingredients
craft the perfect brand
Marketing
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Social Media
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Content Creation
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Photography
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Branding
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Paid Ads
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Website Building & Design
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Brand Identity
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Graphic Design
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Email Marketing
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Marketing 〰️ Social Media 〰️ Content Creation 〰️ Photography 〰️ Branding 〰️ Paid Ads 〰️ Website Building & Design 〰️ Brand Identity 〰️ Graphic Design 〰️ Email Marketing 〰️
Hi!
I'm Tracie — a creative branding and marketing strategist who has spent over 15 years truly living the hospitality industry. I'm not just someone who markets these spaces; I've worked in them, led them, and loved them.
From boardroom strategy to behind the bar, I've held roles at nearly every level across restaurants, clubs, and hospitality venues. That depth of experience means I don't just understand your brand — I understand your world.
That hands-on experience gives me something most consultants can't offer: a deep, authentic understanding of what makes hospitality brands connect with their audience. I've led branding strategy for nationally recognized brands such as Insomnia Cookies, Chickie's & Pete's, and Lavazza.
At Four Course Creative, I bring that same strategic rigor and creative vision to brands ready to level up — whether you're launching, repositioning, or scaling. Let’s cook up something amazing together.
The Menu
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![Camera]()
CONTENT QUEEN
ON-SITE CONTENT CAPTURE FOR THE MOMENTS THAT MATTER
Consider your event covered. Perfect for big event days, I step in as your on-site content lead — capturing real-time social moments and building a polished library of content you can use across your marketing.
Includes:
• Real-time social content capture
• Professional photo and video coverage
• Edited short-form video clips
• A curated library of event assets -
![Computer and keyboard]()
LET'S GET DIGITAL
A FULL ONLINE PRESENCE CLEANUP AND OPTIMIZATION
Designed for restaurants and bars that want to look more professional online and prepare for future marketing growth.
Includes:
• Social platform optimization
• Google Business & Apple Maps Profile optimization
• Reputation management setup
• Delivery platform cleanup
• Light brand kit for consistency -
![A laptop on a desk with photo editing software open, surrounded by SD cards, a camera, and photos of umbrellas.]()
THE FULL COURSE
WHERE STRATEGY MEETS STRUCTURE - AND YOUR BRAND BECOMES REALITY
Best for restaurants, bars, and hospitality concepts launching, rebranding, or ready for a serious upgrade.
Includes:
• Brand positioning and messaging clarity
• Professional photo and video content
• 1–3 page website build or website cleanup
• Paid social creative direction and campaign guidance
• A ready-to-execute social media content calendar -
![A person working on a computer keyboard with their right hand, holding a stylus, and a disposable coffee cup on the desk.]()
BRAND LEAD
ONGOING STRATEGIC LEADERSHIP FOR YOUR BRAND
Think of this as having an embedded Head of Brand without the cost of a full-time hire. I step in as a strategic partner to guide your marketing direction, oversee campaigns, and ensure everything across your brand is aligned and moving forward.
Includes:
• Ongoing brand strategy and oversight
• Campaign and launch planning
• Agency and vendor management
• Paid and social media direction
• Creative approvals and brand consistency
• Light content capture as needed
Don’t see exactly what you’re looking for?
Let’s create a customized, à la carte strategic package-
Built specifically for your brand.
brands you know
Not just where I’ve worked, but what I’ve helped build.
let’s grab coffee
Let’s chat! Fill out the info to your right, and I will be in touch shortly.