Where the right ingredients
craft the perfect brand
Hospitality-obsessed marketing based in the city of Philadelphia. Helping build brands that look as good as they taste.
Marketing
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Social Media
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Content Creation
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Photography
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Branding
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Paid Ads
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Website Building & Design
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Brand Identity
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Graphic Design
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Email Marketing
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Marketing 〰️ Social Media 〰️ Content Creation 〰️ Photography 〰️ Branding 〰️ Paid Ads 〰️ Website Building & Design 〰️ Brand Identity 〰️ Graphic Design 〰️ Email Marketing 〰️
brands you know
Not just where I’ve worked, but what I’ve helped build.
Hi!
I'm Tracie, a branding and marketing strategist with 15+ years in hospitality. I've worked nearly every role in the industry, from bartending and management to leading brand strategy in the boardroom, so I understand these businesses from the inside out, not just from a marketing lens.
That perspective shapes how I build brands at Four Course Creative. I've led branding and marketing strategy for names like Lavazza, Chickie's & Pete's, and Insomnia Cookies, and what drives that work is understanding why people choose a place and what keeps them coming back.
Whether you're launching something new, fixing a brand that's lost its spark, or scaling without losing what made you stand out in the first place, that's exactly the kind of problem I love solving. Let's cook up something amazing together.
The Menu
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![table with computer notepad and glasses]()
THE FIRST COURSE
A FULL ONLINE PRESENCE CLEANUP AND OPTIMIZATION
Designed for restaurants and bars that want to look more professional online and prepare for future marketing growth.
Includes:
Social platform optimization
Google Business Profile & Apple Maps optimization
Reputation management setup and review strategy
Delivery platform audit and cleanup
Website audit and optimization recommendations
Paid advertising readiness and tracking setup
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![phone on table]()
THE SECOND COURSE
ON-SITE CONTENT CAPTURE FOR THE MOMENTS THAT MATTER
Consider your event covered. Perfect for big event days, I step in as your on-site content lead — capturing real-time social moments and building a polished library of content you can use across your marketing.
Includes:
Real-time social content capture
Professional photo coverage
Short-form video and Reels creation
Edited content delivered for immediate use
A curated content library of event assets
Content recommendations and posting guidance
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![A laptop on a desk with photo editing software open, surrounded by SD cards, a camera, and photos of umbrellas.]()
THE THIRD COURSE
WHERE STRATEGY MEETS STRUCTURE - AND YOUR BRAND BECOMES REALITY
Best for restaurants, bars, and hospitality concepts launching, rebranding, or ready for a serious upgrade.
Includes:
Brand positioning and messaging clarity
Visual identity and creative direction
Professional photo and video content
Website strategy, build, or optimization
Social media content planning and campaign guidance
Launch, promotion, and growth strategy
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![A person working on a computer keyboard with their right hand, holding a stylus, and a disposable coffee cup on the desk.]()
THE FOURTH COURSE
ONGOING STRATEGIC LEADERSHIP FOR YOUR BRAND
Think of this as having an embedded Head of Brand without the cost of a full-time hire. I step in as a strategic partner to guide your marketing direction, oversee campaigns, and ensure everything across your brand is aligned and moving forward.
Includes:
Ongoing brand strategy and leadership
Campaign planning and execution oversight
Agency, vendor, and partner management
Paid media and social media direction
Monthly reporting, insights, and recommendations
Light content capture and creative support as needed
Don’t see exactly what you’re looking for?
Let’s create a customized, à la carte strategic package-
Built specifically for your brand.
let’s grab coffee
Let’s chat! Fill out the info to your right, and I will be in touch shortly.